Built for Supplier Reps
UltimateBeer Run.
The only routing app that optimizes your day around when buyers are actually available — not just where they are.
100%
Buyer Coverage
Zero
Missed Buyers
iOS
Available Now
The only routing app that optimizes your day around when buyers are actually available — not just where they are.
The Problem
Every beverage supplier rep faces the same daily chaos. There has never been a tool built specifically to fix it — until now.
Forgetting which accounts prefer Tuesday visits or when the buyer is actually in.
Showing up the day after an account placed orders and missing the window entirely.
Zigzagging across the territory with no smart routing keeping stops efficient.
Juggling spreadsheets, notes apps, Google Maps lists, and memory every single day.
Distributor software is not built for you. CRMs track activity but do not plan your day.
Spending 30–60 minutes every morning figuring out where to go and in what order.
The Real Cost
A field sales rep is one of the biggest line items on a supplier's P&L. Most sales managers don't do the full math — until now.
The IRS increased the standard mileage rate to 72.5¢ per mile for 2026 — up from 70¢ in 2025. A rep driving 25,000 miles per year costs $18,125 in mileage alone before a single sale is made. The tax deduction softens the blow, but the cash is still out the door.
A rep spending 30% of their day driving inefficiently — criss-crossing territories, missing buyers who aren't there — loses roughly 600 hours per year. At a $50/hr fully loaded cost, that's $30,000 per rep walking out the door. For a team of five, that's $150,000 annually.
The beverage industry is more competitive than ever. Distributors carry more SKUs. Shelf space is harder to hold. Suppliers are being asked to do more with fewer reps, not more. Efficiency isn't optional anymore — it's survival. Every stop in the market has to count.
How It Works
No complex setup. No learning curve. UBR is built around how supplier reps actually work in the field.
Import or add accounts with name, address, buyer contact, distributor, and priority. Store the details that matter: best visit days, best times, order days, and delivery days.
Tell the app when each account is best reached — what days the buyer is actually in, and what time window is best for a visit. The app remembers so you don't have to.
UBR generates a smart daily route factoring in visit windows, visit frequency, drive time, account priority, and you can select channel preferences — grocery, c-store, liquor store, on-premise — automatically.
Follow the route, navigate to each stop, mark visits complete, and track daily activity — all from your phone while you are in the field.
When a stop can't fit, UBR flags it and tells you why. Override it anyway, or trust the system to keep the day realistic.
Set appointments with retailers and the route automatically builds a smart schedule around them — so your committed visits anchor the day and you don't waste time rearranging stops manually.
The App
A purpose-built field sales tool that looks as sharp as it performs. Dark, fast, and built for the way you actually work.
Route ViewBuild My Day
AccountsBuyer DetailAppointmentsFeatures
No bloat. No unnecessary CRM features. Just the tools that help you sell more beer.
Builds a daily route ranked by account priority, visit windows, and drive time — so you are always moving efficiently through the territory.
Store best visit days and times per account. The app only routes you there when the buyer is actually available — no more wasted calls.
Know exactly when each account places orders and when deliveries land. Time your visits to influence decisions, not follow up after the fact.
Routes use real drive-time estimates — no more impossible schedules where you would have to teleport from one side of town to the other.
When a stop can't fit, you'll know why. Override it or let UBR handle the tradeoff — the choice is always yours.
All your accounts in one place with contact info, distributor, priority level, and visit history. Your entire territory, organized in seconds.
Built for Leaders Too
Managing a field sales team across a territory is hard when everyone's data lives in their own head. UBR fixes that with a shared account database your whole team works from — updated in real time, from the field.
Create an org, invite your team, and instantly connect everyone to a shared database of accounts across your full territory of coverage.
Onboard field reps directly into the platform. Each rep works their own route while feeding data back to the shared org — no extra steps required.
When a rep marks a visit complete, updates an account, or logs a note, your org sees it instantly. No lag, no end-of-day syncing, no chasing people down.
See account coverage across your entire territory in one place. Know which accounts are being worked, which are going cold, and where the gaps are.
Built for Supplier Reps
UBR is not a generic CRM with a field-sales skin. It is purpose-built for the specific way alcohol beverage supplier reps work — from the accounts you visit to the way distributor schedules drive your day.
UBR is not distributor software. It is built for supplier reps who work independently in the market — craft brewery reps, winery reps, spirits brand ambassadors, and sales managers who influence accounts through relationships, not paperwork.
Who UBR Is Built For
See It in Action
Watch Ultimate Beer Run build an optimized daily route — sequenced by buyer availability, account priority, and drive time. This is what a great day in the market looks like before you even leave the house.
Watch on YouTube ↗
Download the App
Ultimate Beer Run is live on iOS. Download free and start building smarter routes from day one.
Download Free →Free to download on iOS. Built for beverage supplier reps.